Pinterest in Pharma

Here are some other "pharma" Pinterest usernames that have been claimed:

• http://pinterest.com/Roche/ - Rochelle Pickering (has "Foodie food stuff" board)
• http://pinterest.com/GSK/ - Gautam Sivakumar (claims to be "Doctor | Technologist")
• http://pinterest.com/Novartis/ - Avi Hollis (blank page)
• http://pinterest.com/EliLilly/- Kathleen Hargett (board with most pins: "yummy yummy food")
• http://pinterest.com/JNJ/ - just "Jen"
• http://pinterest.com/Merck/ - Carolyn Merck (blank page) 
• http://pinterest.com/Abbott/ - Bruce Abbott (looks like a happy newly-wed)
• http://pinterest.com/Boehringer/ - Alyssa Boehringer (not sure she is related to the Boehringers who own Boehringer Ingelheim)
• http://pinterest.com/Bayer/ - Courtney Bayer (could be a newborn baby)

These Pinterest pages are still available. I suggest the brand companies hurry up and claim them:

• http://pinterest.com/Sanofi/
• http://pinterest.com/AstraZeneca/
• http://pinterest.com/Allergan/
• http://pinterest.com/BI/
• http://pinterest.com/BoehringerIngelheim/
• http://pinterest.com/Amgen/

Novo Nordisk is on Pinterest!
Meanwhile, Novo Nordisk has a legitimate Pinterest page (http://pinterest.com/NovoNordisk/)! Novo actually has 11 "pins" posted to several "boards": 4 pins in "Patients," 1 pin in "About Novo Nordisk," and 6 pins in "World Diabetes Day." Two other boards -- "Health Care Professionals" and "Careers" -- are empty.

I "repinned" the image from  the "About Novo Nordisk" board to a new board I created on my Pinterest site titled "Pins from Pharma Companies" (here). I was also able to "like" that image (pin) and post it to my Facebook wall as well:

Of course, I also attached a comment to the original pin on Novo's Pinterest site. My comment: "Nice image! I posted it to my Facebook wall."

I wonder if the Novo Nordisk Pinterest site is legitimate (seems so) and if their legal/regulatory people know about it (maybe not). I know that comments submitted to pharma Facebook pages have been the industry's Archille's heel (see "Janssen to Shut Down Psoriasis 360 FaceBook Page Due to Lack of Commitment"). I wonder if the same will be true of Pinterest?